The Lilac Media perception survey is an independently conducted media survey offered by Hotwire Public Relations Consultancy -Tanzania. The Lilac Media Survey focuses on the public’s perception of local media as voted by the respondents over a specific given period of time.
“We have used The Lilac Media Survey in other African markets such as Botswana and Mozambique, where it was a huge success. This unique tool provides information on the general perception of the public on local media. These perceptions help give valuable feedback to media houses,” Said Mr Kabelo Binns, the Group Managing Director of Hotwire Africa who was in Dar es Salaam last week.
The Lilac Survey targets the entire Tanzanian public at large, addressing the various demographics which include gender, age and basic income. The Lilac Media Survey is an innovative idea fully owned by Hotwire PRC. The Survey is all about what the public actually feels and thinks about the local media on which they depend on to get their daily information. Hotwire PRC prides itself in bringing to the forefront a professional platform for media houses to be able to do their work better.
Hotwire is a Pan African PR Consultancy that has opened its doors in Tanzania under the Roots255 stable of brands. “We are very excited to be able to offer our clients great value adds from the Hotwire suite of services. The Lilacs are just the beginning,” promised the MD of Roots255, Denise Rosiello.
Kabelo Binns and Davis Seema Sunday Standard Advertisng manager Lilac Awards 2012.
Kabelo Binns and Owen Rampha YaronaFm station manager Lilac Awards 2012.
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