Sony Ericsson today unveils the new Xperia™ range of smartphones with cutting edge Sony technology and an exceptional multimedia experience Doing so Sony Ericsson continues to develop its business operation in Africa.
All Xperia™ phones will be launched on the latest version of the Android™ platform providing access to Google Mobile Services and over 250.000 applications available on the Android market.
Xperia™ smartphones add best in class entertainment on top of smartphone fundamentals such as apps, maps, email and fast internet to create the most entertaining experience.
Facebook inside Xperia™, a feature just announced for the Xperia™ family, provides a unique social media integration.
It integrates social connections throughout the phone.
By making Facebook immediately accessible from the most used areas of the phone such as the picture gallery, music player, phonebook and calendar, Sony Ericsson is enabling people to share and comment more easily than ever before through the new range of Xperia™ smartphones.
Jorgen Berg, Head of Market Unit Africa at Sony Ericsson said, “We want to be a leader in Android and perform strongly in Africa.
Introducing the latest Xperia™ range of phones, we are offering innovative Android choices combining state-of-the-art Sony technology with breathtaking design to entertain and wow consumers.
All on the latest Android™ release”.
Xperia™ arc is the first in the new generation of Xperia smartphones with the stunning design language that Sony Ericsson has become known for. Super slim and light, Xperia™ arc is just 8.7mm at its thinnest part and has an extra wide 4.2” multi-touch screen.
Created from premium materials and with a stunning arc body, this smartphone is sleek, strong and designed to fit perfectly in the user’s hand.
The best of Sony technology is inside Xperia™ arc.
The Reality Display with Mobile BRAVIA® Engine delivers exceptional visual brilliance and a crystal clear image which enhances the overall entertainment experience.
Furthermore, Sony’s award-winning Exmor R™ for mobile sensor with the f/2.4 lens enables the capture of high quality, bright pictures and HD videos even in low light.
All pictures and videos can be shared in HD on your living room TV via the built in HDMI-connector.
Xperia™ arc has been awarded the EISA “European Camera phone of the year 2011 -2012” award.
Xperia™ neo V builds on the success of the Xperia™ neo launched earlier this year in selected markets.
Xperia™ neo V takes the latest Android software and the best of Sony entertainment experiences, including Reality Display with Mobile BRAVIA® Engine, to more markets.
A beautiful smartphone with perfect ergonomics, packed with features like Google Talk with Video Chat, 3D sweep panorama and enhanced Facebook inside Xperia™ functionality.
Sony Ericsson Xperia™ ray is a sleek, beautiful and stylish smartphone with aluminium frame.
With a 3.3” screen and running on the latest Android platform for smartphones, the phone packs in a powerful 1Ghz processor, Reality Display with Mobile BRAVIA® Engine, a 8.1mp camera with Exmor R™ for mobile and HD video functionality.
To add to a full set of specifications, the phone incorporates a front facing camera and a scratch resistant screen with excellent resolution and brightness as well as integrated touch keys.
Patricia Wand, Head of Marketing for Market Unit Africa, Sony Ericsson said: “We expect Xperia™ ray to appeal to consumers who are looking for a combination of beautiful design and a rich feature set.
We are able to deliver this in a unique way with a combination of premium materials and multimedia features provided by Sony.”
Building on the success of the original X10 mini series, Sony Ericsson continues to amaze with next generation of the minis. Beautifully designed, Xperia™ mini and Xperia™ mini pro both integrate best-in-class imaging and display technology from Sony, including Reality Display with Mobile BRAVIA Engine and HD video recording (720p).
The products offer a full multimedia entertainment experience. Xperia™ mini and Xperia™ mini pro each have a 3” scratch-resistant, multi-touch glass screen. The improved user interface allows up to 16 apps displayed on the home screen and an easy to use one hand touch operation.
Xperia™ mini pro brings the optimized slide-out keyboard with smart functionality first seen on the Xperia™ pro to a compact smartphone.
Xperia™ mini is the world smallest HD video recording smartphone yet and has been awarded the EISA “European Green SMART Phone 2011-2012” award.
To appeal more to business people and messaging pros, Sony Ericsson launches Xperia™ pro with business features such as McAfee Security Suite and Moxier out of the box.
The product combines an optimized slide-out keyboard with smart functions to create a fast messaging experience.
Featuring an ergonomically crafted keyboard, Sony Ericsson has focused on integrating the hardware with clever messaging functions for a perfect user experience.
Xperia™ pro introduces the subtle but fast Type & Send functionality eliminating the need to open a dedicated app for each type of message. The best of Sony technology once again features in Xperia™ pro.
The Reality Display with Mobile BRAVIA® Engine delivers exceptional visual brilliance and a crystal clear image which enhances the overall entertainment experience.
For consumers with an active lifestyle Xperia™ active is the perfect handset. It has a compact design combined with a number of innovative hardware features including a 3” screen, a powerful 1Ghz processor and a 5mp camera.
It is also dustproof and water resistant and uniquely incorporates wet finger tracking.
This smartphone features the four corner user interface and comes pre-loaded with sports apps such as iMapMyFitness that enable users to easily track their fitness levels.
By using the built-in GPS, barometer and compass in combination with the on-screen heart rate & pulse monitor (enabled by ANT+ wireless networking technology) users can easily monitor their day to day performance.
With seven new Xperia models launching by the end of this year, Sony Ericsson continues to bring unique entertainment experiences to the consumers, enabling them to access to the worlds of both Android and Sony – all integrated into beautiful and easy-to-use devices.
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