More
than 360 women food vendors have been equipped to take their rightful
place as equals in the economy through a partnership between Coca-Cola
Beverages Africa (CCBA) in Tanzania and the Institute of Social Work.
Today,
the women received business and entrepreneurship training, focusing on
bookkeeping and capital growth, as part of CCBA in Tanzania’s Mwanamke
Shujaa campaign, (which means "A Brave Woman").
CCBA presented
120 customer benches to the vendors to make their outlets more
welcoming, as well as 15kg Liquefied Petroleum Gas (LPG), gas stoves,
aprons and t-shirts to support their businesses.
The Minister for
Community Development, Dr Dorothy Gwajima, attended the official
handover function at the Institute of Social Work, accompanied by CCBA
in Tanzania Managing Director, Unguu Sulay.
In March this year,
on International Women’s Day, CCBA in Tanzania committed to empowering 1
000 women this year through education, employability, and
entrepreneurship programmes as part of its Mwanamke Shujaa campaign.
This weekend’s activity was an opportunity to contribute to that
commitment,
“Because women and youth are integral to Africa’s
shared success, we seek to empower them by enabling their economic
inclusion throughout our markets on the continent,” said Sulay.
“CCBA
has adopted the three pillars of education, employability and
entrepreneurship as a framework for its economic inclusion strategy.
“We
define economic inclusion as the opening of gainful economic
opportunities by providing access to markets and other economic
activities leveraging the business and the entire industry.
“Our
aim is to boost income, provide decent earning potential and improve
skills and business knowledge for women, giving them greater access to
income opportunities.
“We have a particular focus on current or
potential entrepreneurs with the possibility to link to the Coca-Cola
value chain today or in the future,” Sulay said.
“Our efforts
will remain focused on ensuring that women run successful enterprises,
increasing their participation in the formal economy through education
and initiating programmes to prepare them for the world of work, in
partnership with like-minded stakeholders.
“When we grow our
business the right way, not just the easy way, we help create inclusive
growth opportunities for our communities, women and youth, our
customers, our employees and our shareholders, for a better shared
future,” said Sulay.
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