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Tuesday, 4 June 2019

TANZANIAN FOOTBALL FANS TREATED TO AN EXCLUSIVE HEINEKEN EXPERIENCE DURING THE UEFA CHAMPIONS LEAGUE FINALS

Heineken Tanzania over the weekend engaged and excited over 1,000 Tanzanian football fans at the culmination of 2019 UEFA Champions League (UCL) final between Tottenham Hotspur, and Liverpool. Liverpool thrashed Tottenham 2 -0 and were crowned 2019 UCL champions.


Madrid was the venue for the second all-English UEFA Champions League final as Tottenham Hotspur, at this stage for the first time in their history and a Liverpool side bidding to put aside the pain of their defeat by Real Madrid in the 2018 showpiece. 

And, Tanzanian Football fans shared in the moment, at various outlets across the country, where Heineken presented the biggest viewing parties ever. The Heineken viewing parties, besides the main showpiece which is the UEFA Champions League Final, will also featured chances to win awesome Heineken merchandize and a surprise live performance from Ray Vanny From Wasafi records.
The core focus for Heineken is to bring unique experiences to fans of UEFA Champions League in Tanzania. As the most prestigious platform for European football stars, this premier-sporting event has become global and fits perfectly with the Heineken brand, said Lungisa Adams, Heineken Tanzania Country Manager. 

Both these great clubs played an excellent game, Lungisa said. Both almost went out in the group stage and now one emerged victorious. It was truly an epic match.

Heineken has been a big part of football for the last 25 years, particularly by sponsoring the UEFA Champions League. During this time, we have been giving our fans the opportunity to connect with club footballs biggest competition, while also rewarding their passion by taking some lucky few to Europe in the past. The #ShareUnmissableMoments consumer campaign in Tanzania is just another way for us to delivering on the brand promise.

Through the course of the UEFA Champions League season, Heineken has continued its remarkable tradition of celebrating the beautiful game with fans, bringing all the action from Europe to Tanzanians more than 5,000 miles away with its premium viewing experiences. 

Heineken, has been a long-standing sponsor of the UEFA Champions League since 1994. This illustrious collaboration with club footballs biggest and most watched competition has seen Heineken become one of the most recognizable brands in the world of football. 

Over the Last 25 years, we have seen the brand share the passion of the beautiful game while bringing all the most remarkable and Unmissable Moments from the competition to fans around the world. 

The Dutch brewer is a keen sponsor of global sports tournaments and unlike other industry players steers clear from sponsoring specific teams.

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