Push
Mobile Media, Tanzania’s No 1 Interactive Mobile Communications firm is
proud to be partnering with Serengeti Breweries Ltd (SBL) for what is
now the second time, to pull off yet another exciting give-away
campaign. SBL is a subsidiary company of the world class Diagio PLC (UK)
and Push Mobile is honored to betheir mobile partner for choice.
This
year Push Mobile is working with not one, but three of SBL’s major
brands, Serengeti Premium Larger, Tusker Lager and Pilsner Larger. This
incredible promotion dubbed ‘Treasure Underneath the Crown’ is the
ultimate reward campaign, a perfect way for SBL to say‘ Thank You’ to
their consumers by giving them the opportunity to win some exciting
prizes, prizes that say a big thank you to the consumers whose custom
and support have given SBL the success they can enjoy today.
This
countrywide promotion launched on Sunday 22nd April at the Serena Hotel
in Dar es Salaam and will continue for a total of 16 weeks. Its very
simple, customers who drink any of the three major brands of Larger
involved in this promotion are encouraged to look underneath the bottle
top before throwing it away.
There they will find a unique seven-digit
code. Customers simply text their unique code to the short code 15317
charged at the price of a standard rated SMS.
They
will receive a message in reply informing them that they have either
won an immediate cash prize, they have been entered into the weekly or
monthly prize draw, or that this code is invalid.
As well as daily cash
prizes delivered direct to the winner via mPesa, other prizes include
motorbikes, cars, a bajaj, and even a generator.
SBL's
Marketing Director Ephrahim Mafuru endorses the deal with a handshake
with Push Mobile's boss. below is group photo after the signing ceremony Push
Mobile is the mobile partner of choice assisting SBL in rewarding their
consumers for their unwavering loyalty by giving them the opportunity
to win prizes that could potentially enhance their livelihoods and give
them a means to generate extra income.
Push Mobile is a privately owned
interactive mobile communications company, which provides full service
technology and consultancy across all new media platforms including
Voice, SMS, and Mobile Internet.
We connect businesses to people through
our creative use of the mobile channel, to find out more please visit
our website www.push.co.tz
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