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Tapping the best resources is
poised to enhance its growing credentials in rolling out relevant products
September15th
2011 As part of its drive to deliver relevant and innovative mobile solutions
in Africa, Bharti Airtel has announced the appointment of Willie Ellis as the
Product and Innovation Director for Africa. Willie brings over 16 years
experience in telecommunications. Most recently, Willie was the Managing
Executive responsible for New Product Development in Vodacom South Africa.
During the period,
Willie was responsible for creating and leading IT & Billing, Products and
Services, Technology Strategy, Architecture and Planning across Vodacom . Most
notably, he contributed to the evolution of the Vodacom product suite from
being voice centric to a much larger focus on data.
Speaking about the
appointment, Airtel’s Chief Marketing Officer for Africa, Andre Beyers said:
“Airtel intends to be at
the forefront of mobile innovation that has direct benefit to millions of
customers especially in voice, data and content. We are making bold steps in
bolstering our ability to produce and commercialize world class products,
whilst enhancing our innovation credentials in a rapidly evolving voice and
data communication environment. We will use consumer insights to develop and
roll-out innovative, best-in-class products and services that delight our
customers every day and create a high degree of differentiation.”
Mr Ellis holds degrees in
Computer Science and Business Administration.
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