Looking back to
2011, Canon broke new ground with the launch of the Cinema EOS System
bringing to market its first Full HD digital cinema camera and dedicated
camera lenses. Building on the accolades the EOS 5D Mark II received
for filming Hollywood films and hit TV programmes, the EOS C300 became
Canon’s first dedicated cinema camera. With a CMOS sensor that achieved
video reproduction comparable to 35mm film, it was awarded a Technology
and Engineering Emmy in 2012. This paved the way for the rest of Canon’s
Cinema range, giving filmmakers a step-up to a true motion picture
camera, which was soon used across broadcast and even feature films (https://bit.ly/3GiePGJ) including the Oscar nominated, Captain Phillips and Netflix’s hit true crime series, The Confession Tapes.
The new system was revolutionary, empowering cinematographers with a
whole host of creative filming opportunities and capabilities. Since
then, Canon has introduced ground-breaking technologies to the film
industry with each of the 13 innovative cameras added to the line, from
the powerful and precise Dual Pixel CMOS AF which originally featured in
the Canon EOS 70D, to the EOS C200 that debuted Canon’s Cinema RAW
Light – a technology which has made shooting RAW more efficient than
ever before. Further expanding the possibilities of filmmaking, last
year Canon embarked on a new era of Cinema EOS with the EOS C70, the
first of the range to utilise the RF mount.
To mark the special
anniversary, Canon is excited to speak with filmmakers Meena Singh and
Jimmy Chin about the Cinema EOS range. Hosted by Canon Ambassador, Ilvy
Njiokiktjien, they will look back at the past 10 years of Cinema EOS
including the key technological developments and impressive range of
high-performance cinema cameras available today. Discussing the kit they
use and how it supports their workflows, they will tell the stories
behind some of their most memorable projects. The podcast will be
available from 17th November.
Yuichi Ishizuka, CEO Canon EMEA, comments: “As we mark the 10th
anniversary of our Cinema EOS System, we reflect on the developments
that have unlocked new possibilities for the film industry. Following
the success of the EOS 5D Mark II for film and TV, we began to hear
demands from the industry for cameras and lenses optimised for film and
so we developed the Cinema EOS System. Since then, we’ve continued to
listen to the changing needs of the industry and over the last decade
have pushed technical boundaries to develop a versatile range, including
13 cameras and 30 cinema lenses which have helped cinematographers
bring stories to life through video. Now, the future of the video
industry is exciting – it is more active and more diverse than ever. As
one of the few companies which develops all three core components of its
cameras – lenses, sensors and processors – it is our ongoing
responsibility to develop increasingly flexible products that exceed
customers’ expectations of image quality, which has always been at the
heart of the Cinema EOS range.”
Read more about the 10 Years of Cinema EOS here: https://bit.ly/3or6ier
To listen to the 10th anniversary of Cinema EOS Shutter Stories special podcast on the 17th November, please visit: https://bit.ly/3DlZgvO
Canon will also showcase the esteemed range in its entirety at IBC 2021
– the leading global tradeshow for media and broadcast in Amsterdam,
Netherlands (3rd – 6th December).
Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).
DUBAI, United Arab Emirates -- Canon (www.Canon-CNA.com) celebrates the 10th
anniversary of its renowned Cinema EOS line-up, praised by filmmakers
including Jimmy Chin, Director and Producer of the Academy Award winning
documentary Free Solo, the Cinema EOS range is celebrated in a special
Shutter Stories (https://bit.ly/3lCIMJK)
episode. The podcast includes discussion around Canon’s renowned colour
science and high picture quality, with Jimmy speaking about how the
range has supported his professional journey.
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