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Wednesday, March 30, 2011

JOHNNIE WALKER…….. KEEP WALKING

Caroline Ndungu-SBL Marketing Director-Speaking During the event.
Rashid Tenga-MD Aggrey& Clifford sharing his personal journey of sucess
Hon. Zitto Kabwe MP Kigoma cheering with the invited guests.
One of the JW walker Ladies showcasinga bottle of JW.
Guests at the JW Mentorship

Serengeti Breweries Limited (SBL), through its iconic premium Scotch whisky Johnnie Walker conducted the second Johnnie Walker Mentorship Program today. The Johnnie Walker Mentorship mentoring and tasting session is an opportunity to immerse the guests into the unique and sophisticated world of the Johnnie Walker and give them an appreciation of what each of the different variants of the brand is made from, how it is made, how to drink it and in what occasions.

This unique journey was seen in the last two sessions, and will be seen through by two trained Johnnie Walker mentors Gerald Hando and Dennis Ssebo. They took the invited guests through the journey of taste in the cool and classic environment of the Kibo ball room Kilimanjaro Kempinski-Dar Es Salaam.

According to the Spirits manager at SBL, Benjamin Mariki, “Johnnie Walker has become more than just a drink. It is something we can all relate to in terms of how far we each have come in our lives; in business, socially and at our jobs, today we come together to celebrate personal achievement and progression.’

The mentorship took guests through Johnnie Walker’s journey right from the brewery to one’s glass, a process that has been appreciated for more than 150 years. The Marketing Director of SBL, Ms. Caroline Ndungu said “As part of Diageo Inc, Serengeti Breweries (SBL) is now the official distributor of the whole range of the House of Walker brands,”

The Johnnie Walker Mentorship Program commenced on the 10th of March at Mlimani City Conference centre and will continue all through till the end of June. In the coming months, the striding man will be paying visits to different cities around Tanzania including; Arusha, Mwanza and Tanga to share the Johnnie Walker experience with a few of the lucky invites in their respective cities.

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